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Hey there! I see you’re in search of the elusive utm_content within LookerStudio. Your detective work seems top-notch! So, in the world of Google Analytics, what you’re spotlighting as utm_content generally pops up under the label of
Session manual ad content. Feel free to have a look at this Google guide for traffic sources for further insight: Google Guide for Traffic Sources.Now, let’s get back to LookerStudio. As of now, it appears the dimension for utm_content hasn’t made its grand entrance there yet. I know this might sound like a slight hiccup. But don’t worry, GA4 and LookerStudio are both Google products, so the friendly folks over at Google are likely to be working on making these dimensions sync harmoniously. Let’s keep the hope, shall we?
