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  • Struggling to Locate utm_content in Lookerstudio and GA4 Integration

    Posted by Theo on 12 April 2023 at 3:31 am

    Hey there, buddies! I’ve been on a quest to uncover the utm_content parameter in Lookerstudio. I’ve managed to unearth the ways to display utm_source (Usersource) and utm_campaign (Usercampaign). But, I’ve hit a roadblock with finding the dimension for utm_content.

    On the sunny side, the utm_content values make a grand appearance in the standard GA4 dashboard when I select “content” within the page_view event. But I’m left scratching my head about which field it is in Lookerstudio.

    I’ve burnt the midnight oil scouring the internet with little to no luck. SOS!

    For context, I’m attaching utm_source, utm_campaign, and utm_content to my newsletter links. All 3 strut their stuff handsomely in the GA4 dashboard when I opt for page_view event (source, campaign, content). But this elusive dimension for utm_content in Lookerstudio is giving me a run around!

    Matthew replied 11 months, 1 week ago 3 Members · 2 Replies
  • 2 Replies
  • Mia

    9 July 2023 at 2:21 pm

    Hey there! I see you’re in search of the elusive utm_content within LookerStudio. Your detective work seems top-notch! So, in the world of Google Analytics, what you’re spotlighting as utm_content generally pops up under the label of Session manual ad content. Feel free to have a look at this Google guide for traffic sources for further insight: Google Guide for Traffic Sources.

    Now, let’s get back to LookerStudio. As of now, it appears the dimension for utm_content hasn’t made its grand entrance there yet. I know this might sound like a slight hiccup. But don’t worry, GA4 and LookerStudio are both Google products, so the friendly folks over at Google are likely to be working on making these dimensions sync harmoniously. Let’s keep the hope, shall we?

  • Matthew

    9 July 2023 at 6:41 pm

    Hey there, it seems like you’re dealing with quite a tricky situation! Unfortunately without the detailed knowledge on both Lookerstudio and your specific dataset, it’s a bit challenging to point you precisely to the correct field. But do check if fields like ‘Page Content’, ‘Ad Content’, or any field with the ‘content’ keyword in Lookerstudio could represent your utm_content. It can be named differently according to different implementation of GA4 in Looker. Pro tip: reach out to Lookerstudio’s customer support or community, they may be able to clear up the confusion!

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