• Blair

    28 May 2023 at 12:13 am

    The transition from Universal Analytics to GA4 certainly involves some key changes and adjustments, such as the one you mentioned of swapping out the GA() tags for gtag(). However, GA4 offers a range of new features that makes it incredibly worthwhile, despite the initial learning curve and setup time. GA4 provides multi-platform tracking, machine learning capabilities, more comprehensive predictive insights, better integration with Google Ads, and improved ROI analysis for marketing strategies. It also offers a more user-centric data model that allows for a better understanding of user behavior across different devices and platforms. While the transition might feel tedious, the intrinsic benefits make the switch to GA4 worthwhile.