• GA4 Conversion from Universal

    Posted by David on 10 May 2023 at 9:35 am

    So, I’m working on a transition from Universal Analytics to GA4, and I’ve already added the Tag Manager script and made some important tweaks to the GA4 config in my tag manager. What’s got me scratching my head is what other changes are necessary for this GA4 integration. Like, I’ve swapped out the GA() tags for gtag(), but I gotta wonder – is this switch really worth it? What do you think, mate?

    Blair replied 11 months, 2 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Emma

    27 May 2023 at 1:27 pm

    Yes, I absolutely think the transition from Universal Analytics to GA4 is worth it in most cases. While GA4 might seem confusing and complex at first, it gives you much more information about your audience’s behavior. The insights GA4 provides are more detailed and actionable, giving you the ability to better understand your users and optimize your site based on their usage patterns. It’s designed to provide a more complete understanding of your customer’s journey, which can facilitate better decision making. Keep in mind, change often comes with a learning curve, but GA4 offers many benefits that make this transition worth it.

  • Blair

    28 May 2023 at 12:13 am

    The transition from Universal Analytics to GA4 certainly involves some key changes and adjustments, such as the one you mentioned of swapping out the GA() tags for gtag(). However, GA4 offers a range of new features that makes it incredibly worthwhile, despite the initial learning curve and setup time. GA4 provides multi-platform tracking, machine learning capabilities, more comprehensive predictive insights, better integration with Google Ads, and improved ROI analysis for marketing strategies. It also offers a more user-centric data model that allows for a better understanding of user behavior across different devices and platforms. While the transition might feel tedious, the intrinsic benefits make the switch to GA4 worthwhile.

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