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Yes, I absolutely think the transition from Universal Analytics to GA4 is worth it in most cases. While GA4 might seem confusing and complex at first, it gives you much more information about your audience’s behavior. The insights GA4 provides are more detailed and actionable, giving you the ability to better understand your users and optimize your site based on their usage patterns. It’s designed to provide a more complete understanding of your customer’s journey, which can facilitate better decision making. Keep in mind, change often comes with a learning curve, but GA4 offers many benefits that make this transition worth it.
