Learn business growth with Google Analytics 4 Forums Google Analytics 4 The utm_content parameter is not being recorded in GA4 for email links Reply To: The utm_content parameter is not being recorded in GA4 for email links

  • John

    Member
    6 July 2023 at 10:50 pm

    Seems like a classic case of the stubborn GA4 playing hardball again. Try checking if your email provider is correctly encoding links for reporting – that could be the hiccup. Might be good to test your email template links too. And hey, maybe there are ghosts in the machine just playing tricks on you. Keep your chin up buddy, you’ll figure it out.