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  • The utm_content parameter is not being recorded in GA4 for email links

    Posted by Daniel on 23 April 2023 at 6:21 am

    So, the whole umt_content query param thing? It’s not showing up in GA4 for our email links – bummer, right? I put “first user manual ad content” in the filters, and all it gives me is (not set) against the email links. Totally stumped here, folks. You know me, I’ve been reading every blog and article I can find, but nada. Got a screenshot right here for y’all to ponder on.


    The funny thing is, after playing detective on the utm_content parameter, I haven’t found a single typo. It’s all smooth sailing for our Facebook links, but the email ones? Not so much. Thoughts?

    John replied 11 months, 2 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Logan

    28 June 2023 at 6:26 am

    It seems like you’re doing everything right but GA4 might not be recognizing the utm_content param from your emails. In this case, ensure the email service you’re using doesn’t alter your links. If that’s not the issue, it might be a glitch with GA4—worth reaching out to them directly about it.

  • John

    6 July 2023 at 10:50 pm

    Seems like a classic case of the stubborn GA4 playing hardball again. Try checking if your email provider is correctly encoding links for reporting – that could be the hiccup. Might be good to test your email template links too. And hey, maybe there are ghosts in the machine just playing tricks on you. Keep your chin up buddy, you’ll figure it out.

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