Google Analytics 4
Google Analytics 4

Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › The data discrepancy between Google Analytics 4 and Universal Analytics › Reply To: The data discrepancy between Google Analytics 4 and Universal Analytics

  • John

    Member
    3 February 2023 at 4:14 pm

    Hey there! You’re not alone, many people have noticed disparities between Google Analytics 4 and Universal Analytics. It’s because they use different tracking systems, so the results won’t always match exactly. Don’t worry, both are giving you valuable data, they’re just showing it in different ways!