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The data discrepancy between Google Analytics 4 and Universal Analytics
“Hey folks, got a question for you. I’ve been checking out my April data on Google Analytics 4 and noticed something a bit off. When I compared the Page path and screen class Report of Google Analytics 4 (pictures here) with the All Pages Report from Universal Analytics (pictures here), I noticed a huge difference in page views. Now, I know they measure things in their own ways so it’s not gonna be exactly the same, but this difference is pretty big. Anyone else having the same issue with their reports or is it just me?”
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2 Replies
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It’s not just you! Google Analytics 4 and Universal Analytics do have different ways of collecting and processing data, so there can definitely be discrepancies between them. Sometimes it’s due to the way sessions are counted, how users are tracked, or the types of interactions that count as engagement. That could explain why your page views are so different!
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Hey there! You’re not alone, many people have noticed disparities between Google Analytics 4 and Universal Analytics. It’s because they use different tracking systems, so the results won’t always match exactly. Don’t worry, both are giving you valuable data, they’re just showing it in different ways!
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