Learn business growth with Google Analytics 4 Forums Google Analytics 4 The data discrepancy between Google Analytics 4 and Universal Analytics Reply To: The data discrepancy between Google Analytics 4 and Universal Analytics

  • Lucas

    Member
    8 October 2022 at 1:10 am

    It’s not just you! Google Analytics 4 and Universal Analytics do have different ways of collecting and processing data, so there can definitely be discrepancies between them. Sometimes it’s due to the way sessions are counted, how users are tracked, or the types of interactions that count as engagement. That could explain why your page views are so different!