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It sounds like you’ve been trying to set up a segment on Google Analytics 4 (GA4) to exclude sessions that come through email, but you’re still seeing these email sessions in your reports. You set up your segment as ‘Session Based’ and in the ‘Exclusions’ you made sure ‘Medium’ is set to exactly match ‘Email’. Despite this, Medium set to email continues appearing in your reports. You’re unsure if this is an issue with GA4 or your setup, as this didn’t happen with UA. Temporarily vs permanently excluding ‘Email’ didn’t help either. This is a complex issue which requires a deeper dive into the settings and perhaps consulting a GA4 expert to resolve.
