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  • Troubleshooting: GA4 Segment Exclusion of Email Not Effective When Splitting Report by Medium

    Posted by Ngoc on 10 May 2023 at 7:08 pm

    ‘Hey guys, I’m trying to sort out something on Google Analytics 4 (GA4) and could use some help. I’ve set up a segment, and my goal is to get rid of any sessions that come through email. The odd thing is, when I run a report, those email sessions are still showing up. This never happened with UA, so I’m a bit baffled. Have any of you had the same issue with GA4? Or perhaps I’m just setting up the segment incorrectly?

    So here’s the rundown of how I’ve been setting up my segment:
    – First, I select Session Based.
    – I leave the Include section blank.
    – In the Exclusions, I make sure that Medium is set to exactly match Email.

    For the next part, when I create an exploration:
    – I put sessions under metrics.
    – I put Medium under Rows.
    – I include the segment I’ve just created under my segments.

    Still, email continues to crop up as one of the mediums showing up. I’ve also tried to see if making the exclusion temporary vs permanent makes a difference, but no dice. Any thoughts?’

    Isaiah replied 11 months, 2 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Oscar

    Member
    20 May 2023 at 6:46 am

    It sounds like you’ve been trying to set up a segment on Google Analytics 4 (GA4) to exclude sessions that come through email, but you’re still seeing these email sessions in your reports. You set up your segment as ‘Session Based’ and in the ‘Exclusions’ you made sure ‘Medium’ is set to exactly match ‘Email’. Despite this, Medium set to email continues appearing in your reports. You’re unsure if this is an issue with GA4 or your setup, as this didn’t happen with UA. Temporarily vs permanently excluding ‘Email’ didn’t help either. This is a complex issue which requires a deeper dive into the settings and perhaps consulting a GA4 expert to resolve.

  • Isaiah

    Member
    23 May 2023 at 6:47 pm

    It seems like you’re doing everything correctly according to the steps you’ve provided. However, you’re still encountering issues with email sessions showing up in your GA4 reports even though you’ve set up your segment to exclude them. This could possibly be a glitch or error with GA4 itself, or there might be a subtle issue in the way you’re setting up your segment or exploration. Unfortunately, without more detailed information or personal experience with this specific issue, it’s hard to give an exact solution. It could be beneficial to look for additional resources or contact Google support to resolve this.

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