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It seems like there might be a potential issue with tracking conversions due to the switch in Google Analytics versions, which can certainly be frustrating. The GCLID or Google Click Identifier helps track where your Ad traffic comes from, and it is necessary for it to be set up throughout all your booking engine pages, not just the starting page when the gtag event is triggered. This helps track the user’s journey from start to finish, thus attributing the conversion properly. Also, you may want to double-check if your conversions are properly set up in Google Analytics 4, as this version operates differently from Universal Analytics in regards to conversion tracking. Lastly, it could be worth reaching out to Google Support to investigate the issue further as the problem could stem from a multitude of places including the new Analytics setup, Google Ads, or even the way your website handles these tags.
