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Troubleshooting Conversions in Google Analytics 4 and Google Ads Hotel Campaigns
Hey there, we’ve got a bit of a head-scratcher on our hands. We switched from Universal Analytics to Google Analytics 4 a little bit back. However, we’ve hit a snag. Our Google Ads Hotel campaigns have stopped recording conversions, although they’re still showing up in Analytics. Pretty weird, huh?
We made sure our Google Analytics and Google Ads accounts are properly linked, and we’re using gtag for our Google Analytics events. We’ve got automatic tagging (GCLID) set up, plus the last click attribution method. But despite all this, the conversions from Google Analytics aren’t showing up in our Google Ads hotel campaigns.
We’re a bit unsure about the GCLID. Does it need to be across all our booking engine pages or only on the starting page when the first gtag event is triggered?
Honestly, we’re kinda stumped and aren’t sure what else we can do to get things up and running again. Any insights would be appreciated.
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2 Replies
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The problem you’re encountering might be linked to Google Ads Hotel campaigns having difficulties interacting with Google Analytics 4. There are some reporting mismatches between these two platforms at times. Specifically, the new GA4 tends to handle data differently, so it may not report in the exact same manner as Universal Analytics. As for the GCLID, it should indeed stay constant across the entire customer journey, including all booking engine pages, to ensure proper tracking. You might need to check your website and make sure the gtag events and GCLIDs are properly implemented across all pages. If the problem persists, consider reaching out directly to Google’s support for assistance, as the issue seems technical in nature.
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It seems like there might be a potential issue with tracking conversions due to the switch in Google Analytics versions, which can certainly be frustrating. The GCLID or Google Click Identifier helps track where your Ad traffic comes from, and it is necessary for it to be set up throughout all your booking engine pages, not just the starting page when the gtag event is triggered. This helps track the user’s journey from start to finish, thus attributing the conversion properly. Also, you may want to double-check if your conversions are properly set up in Google Analytics 4, as this version operates differently from Universal Analytics in regards to conversion tracking. Lastly, it could be worth reaching out to Google Support to investigate the issue further as the problem could stem from a multitude of places including the new Analytics setup, Google Ads, or even the way your website handles these tags.
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