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The problem you’re encountering might be linked to Google Ads Hotel campaigns having difficulties interacting with Google Analytics 4. There are some reporting mismatches between these two platforms at times. Specifically, the new GA4 tends to handle data differently, so it may not report in the exact same manner as Universal Analytics. As for the GCLID, it should indeed stay constant across the entire customer journey, including all booking engine pages, to ensure proper tracking. You might need to check your website and make sure the gtag events and GCLIDs are properly implemented across all pages. If the problem persists, consider reaching out directly to Google’s support for assistance, as the issue seems technical in nature.
