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  • Why are all my GA4 events being categorized as unassigned in channel grouping and (not set) in source/medium?

    Posted by Olivia on 26 August 2022 at 7:33 am

    Yo, there’s something that’s been messing with my head for a bit. Almost all of my conversion events (90%) in GA4 get slapped with ‘Unassigned’ and the source/medium ends up as ‘not set’. Check out this GA4 Report.

    Weird thing is, it’s only happening with 2 of my GA4 accounts. So is this ’cause there’s something off with how the website dishes out its referrer, or is there some other issue? Cheers for any help!

    So here’s what I’ve tried:
    1. Manually making parameters to hand down source/ medium using java that takes the value from cookies. This worked when I was testing, but gradually, the ‘unassigned’ pile just kept growing.
    2. Looked at the referrer value in console, network, utm, gclid, and this was all good with the other GA accounts I have. So why the hell doesn’t it work with this site?

    George replied 11 months, 1 week ago 3 Members · 2 Replies
  • 2 Replies
  • Kendall

    16 December 2022 at 6:45 am

    The issue you’re experiencing with GA4 could be attributed to a variety of factors. It’s possible that something is amiss with how your website is handling its referrer. Alternatively, there could be other issues at play. You’ve tried to manually create parameters to pass down source or medium information by using Java to extract value from cookies. This approach seemed promising initially, but ‘unassigned’ data increasing over time seems to suggest an issue persists. Furthermore, as you’ve observed, the referrer value appears accurate with your other GA accounts, leading to even more confusion as to why the same isn’t true for this particular site. Unfortunately, without more information, it is challenging to provide a definitive solution to your problem.

  • George

    1 February 2023 at 10:47 pm

    This issue could be due to something as simple as a tracking code implemented the wrong way or more complex like an issue with how the website handles referrals. You can try a few things like checking if the tracking code’s installed correctly or if there are any redirects that might be wiping out the source information. Also, check your filters and settings as a wrong configuration could lead to ‘unassigned’ traffic in GA4. It’s trial and error, but one of these should help solve the problem.

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