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  • What is the optimal setup for managing multiple websites on Google Analytics 4?

    Posted by Oscar on 26 April 2023 at 7:27 am

    Hey there, I’m currently managing multiple international websites for my company. The number of these sites will be on the upswing this year. I wanted to get your take on whether it would be advantageous to keep all these sites under one Google Analytics 4 account or should I hold an account for each one of them? I’ve tried merging two websites under one account previously, but faced issues with splitting metrics and managing events. Would love your insights on this. Thank you!

    Charlotte replied 11 months, 1 week ago 3 Members · 2 Replies
  • 2 Replies
  • Lucas

    4 July 2023 at 4:39 pm

    While you could technically use one Google Analytics profile to manage all your sites, it’s probably a better idea to create separate accounts for each one. This way, you can avoid some potential complications down the road. For instance, when you’re extracting data via API, you would have to filter it by domain every time if all your sites were under one account.

    Also, Google Analytics has certain restrictions when it comes to creating custom dimensions and metrics, which might limit your data analysis capabilities if you’re juggling multiple sites under a single account. Overall, this structure is particularly beneficial if you’re dealing with separate businesses or different clients.

  • Charlotte

    6 July 2023 at 8:19 am

    Yes, managing multiple websites under one Google Analytics 4 account can simplify administration and grant a unified view of data, but problems can also arise due to data aggregation and analysis. If each website needs detailed, individual attention and has diverse goals and measurement needs, it would be beneficial to create separate Google Analytics accounts. This way, you’d be avoiding confounding data from different sites and have better clarity on metrics for each individual site. Given that you’ve previously faced issues with merging websites under one account, maintaining separate accounts for each site would potentially serve you better. However, remember to weight these benefits against the overhead of managing many individual accounts.

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