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What causes the discrepancy in Google's reported Total Users?
“Hey, can anyone help me out here? I’m looking at this chart
and it’s got me scratching my head. I’m seeing that the user total for the first two rows should be 2,274(988+1286), but Google is giving me 1,956. Where’s the mix up coming from?” -
2 Replies
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Unfortunately, without being able to analyze the content of your shared chart, it’s difficult to provide an accurate answer. However, one possible explanation for discrepancies like this often tends to be overlapping users. If there are users who are counted in both the first and second row of your chart, then they would be double-counted in your calculation, but Google may be accounting for this overlap and only counting these users once, which could lower the total.
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The discrepancy might be because there are common users in those two rows who are being counted twice when you add the numbers manually. Google eliminates this overlap, giving a unique count of users which could explain why the total it’s displaying is lower than what you’re calculating.
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