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  • Understanding the Meaning of GA4 select_item Event

    Posted by Mia on 10 September 2022 at 5:25 pm

    Could you help me understand what should be identified as a ‘select_item’ event? I’m uncertain because there seem to be three possible outcomes when an item within the ‘item_list’ is clicked on. These are: having the item immediately added to the ‘cart’, which triggers an ‘add_to_cart’ event; the browser getting redirected to the ‘product page’, which initiates a ‘view_item’ event; or a ‘preview’ of the product page opening in a modal, which might also be a ‘view_item’ event. So, which of these situations do you think is more like selecting an item?

    Liam replied 11 months, 1 week ago 3 Members · 2 Replies
  • 2 Replies
  • Owen

    10 May 2023 at 6:22 pm

    Hey there, happy to help out with this! It seems like you’re trying to differentiate between ‘select_item’, ‘add_to_cart’, and ‘view_item’ events. They can be a bit tricky to distinguish, can’t they?

    According to Google’s guidelines, the ‘select_item’ event should be triggered when a user is checking out several items and picks one of them from the list. So it’s more about the action of selecting an item, not necessarily about what happens next.

    As for your other examples, the ‘view_item’ event would be more fitting once a user navigates to the actual individual product page or opens a preview of the product. It’s all about that moment of review or inspection.

    Hope this clears it up and remember, the beauty of these systems is that you can tailor them to best fit your website’s user experience!

  • Liam

    16 June 2023 at 1:54 pm

    The ‘select_item’ event typically relates to choosing an item from a list, like a product list on an online store. So, when you click on an item, but not necessarily add it to cart or view its details, that would be a ‘select_item’ event. It’s like marking it without getting into its specifics. The exact outcomes can vary from website to website depending on how they set up their user events.

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