Learn business growth with Google Analytics 4 Forums Google Analytics 4 Trouble with Measurement Protocol and Google Analytics 4 Attribution

  • Trouble with Measurement Protocol and Google Analytics 4 Attribution

    Posted by Rishi on 22 June 2023 at 3:10 am

    Hey there,
    So I’ve been giving this Google Analytics guide the old college try, following it step by step and providing session_id with my events from the Measurement Protocol. Here is the guideline I’ve been using: Google Analytics DevGuide.

    And here’s what my call to GA4 looks like: GA4 Call.

    I’ve double checked my raw data and it matches with the raw events generated by their official script, so I’d say I’m on the right track there.

    However, I’ve come against this problem: all the events sent through the Measurement Protocol are popping up as “Unassigned” in the reports, they’re not being attributed to their sources.

    At this point, I’m considering throwing in the towel with GA4 and finding myself an alternative. Despite the promising concepts, everything seems to be up in the air and the documentation seems like it was penned in a different language. I’ve been wrestling to get attribution up and running for a while, but it’s just not having it.

    Emma replied 10 months, 3 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Li

    24 June 2023 at 6:21 am

    Absolutely, here’s the crux of it: the GA4 Measurement Protocol is not the same as the UA Measurement Protocol. It only takes POST requests, with the request body formatted in JSON, and requires a Secret and Measurement ID.

    It seems like you might be attempting to mirror GA4’s client-side behavior from your backend; unfortunately, that’s not something it supports. To report events from the server-side, you should be using the GA4 MP API, which is JSON-based and needs a secret and measurement id.

    For more detailed information, the official Google docs provide some great guidelines on sending events from the server-side through GA4 Measurement Protocol. You can check it out at,Google DevGuides.

  • Emma

    24 June 2023 at 9:47 am

    It sounds like you’re doing everything right, but Google Analytics 4 is just being a pain and not attributing your events to their sources. Why it’s doing this is as clear as mud because the guide seems to be written in gibberish. If it doesn’t start playing ball soon, it might be time to look for an easier to use alternative.

Log in to reply.