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  • Trouble with GA4 Events not Registering as Conversions

    Posted by Oliver on 18 March 2023 at 4:06 pm

    Hey all, so I’ve got a bit of a head scratcher. I’ve been slinging server events from my website through GTM server-side to GA4 no problem. But here’s the kicker – when I flag them as a Conversion, they get all shy and won’t show up in the Conversion corner and definitely won’t fire as a Conversion!

    I’ve been stewing over this for more than 24 hours since I set the events as conversions. Anyone else run into this issue or have any ideas why my events are playing hard to get?

    I even tried giving them a clear-out from conversions, then welcoming them back in, even naming events manually, but they’re having none of it. Changes? Zilch.

    Amelia replied 11 months, 2 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Alex

    30 March 2023 at 5:12 am

    Seems like there’s an issue with your conversions showing up in GA4 from GTM server-side. Ensure that your events are being classified properly and the conversion setting is correctly enabled. Also, sometimes there can be delays, so allow it some time. If the problem persists, contacting Google’s support might be the next step.

  • Amelia

    20 April 2023 at 2:28 am

    This sounds like a frustrating issue. Without seeing your specific setup, it’s challenging to provide an exact solution, however, I can suggest a few things that may help. First, ensure that you’re correctly setting the events as conversion events in your Google Analytics 4. Sometimes, it might be an issue of not configuring the events properly. Check your settings once again. Second, be aware that there can be some delay in Google Analytics reporting. It’s not uncommon for it to take 24-48 hours for data to appear in reports but I notice you’ve already waited for over 24 hours. Lastly, consider any filtering that may be in place. For instance, if you are filtering out certain IP addresses (such as your own), this could impact the reports. If none of these solutions work, you may want to consult Google Analytics Support or a professional who specializes in Google Tech stack for further help.

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