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Transferring specific client data to Google Analytics 4: A step-by-step guide
Hey, I need some help tweaking my Google Tag Manager setup. I’m already good with defining tags and triggers, but I’m finding it hard to make sure certain info from my client gets into GA4. I’d love for my setup to record the ‘store code’ when a visitor clicks a button – that way, I’ll know which of my stores gets the click. But the response GA4 shoots back is missing some crucial info, and I can’t figure out why.
Here’s a snapshot of my tag where I defined a new event:
[Tag Snapshot](https://i.stack.imgur.com/tBBoe.png)
And this one shows my trigger:
[Trigger Snapshot](https://i.stack.imgur.com/h3T6J.png)
Can anyone help? Cheers!
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2 Replies
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Sounds like you’re on the right track with your setup but dealing with a tiny hiccup. For the event parameters, you could try changing the parameter name like in this example:
However, if the issue persists, then there may be something going on with the {{Click Text}}. It might not be returning the value you’re expecting. Good luck with your setup and I hope this helps a bit! You’re absolutely doing awesome, keep going!
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From your query, it appears you’re not seeing the ‘store code’ when a button is clicked in your GA4 data. You’ve already set up the Google Tag Manager but GA4 is not reflecting some information. Implementing extra JavaScript code as you’ve shared indeed can provide a solution. However, I understand that you’d rather have a solution from within the GTM. Unfortunately, without detailed information or error messages, it’s challenging to provide a precise solution. It’s crucial to revise the setup and possibly seek local troubleshooting. A common pitfall could be that a data layer variable defined for the ‘store code’ is not correctly set up or that value is empty/not captured for the clicks. Please ensure the data layer variable for ‘store code’ exists and is accurately capturing data.
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