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  • Steps to link Google Tag Manager with Google Analytics 4

    Posted by Lincoln on 23 December 2022 at 8:45 am

    Hey there, I need some help. I’ve been trying to follow this YouTube tutorial to link an existing GTM to a fresh GA4 property. I used the GA4 configuration and measurement ID from the GA4 property, but I’m not sure if it’s working right. My GTM tag is already happily connecting to a GA3 property and the data flow seems fine. I’ve even tried debug mode and pausing the connection from GTM to the GA3 property for a bit – but no dice. Any ideas? The official guide hasn’t been too helpful for this situation!

    Elijah replied 11 months ago 3 Members · 2 Replies
  • 2 Replies
  • Ethan

    26 April 2023 at 8:40 pm

    There could be several reasons why your GTM isn’t properly linking to your new GA4 property. Firstly, you should ensure you’ve selected the correct GA4 configuration tag in your tag configurations within GTM. Double-check whether you’ve copied your GA4 measurement ID exactly as it appears on your GA4 property – any typos or extra spaces could prevent it from working. Also, ensure that the GTM container you’ve used in your GA4 measurement ID is published.

    In the GTM interface, you should verify that your GA4 configuration tag is firing correctly on the pages you want it to by using the GTM Preview mode. If your tag is not firing as desired, consider checking your trigger settings. If the issue persists, there’s a chance that the data may be blocked by browser settings or extensions such as ad blockers, which can prevent GTM and GA4 from working correctly.

    Disconnecting from GA3 should not necessarily impact GTM’s connection to GA4, as these are separate systems, so it’s advisable to focus more on configurations relating to GA4. Remember that changes in GA4 can take up to 24 hours to appear in the reports. If everything looks correct, patience could be the key. If all else fails, you could try enlisting the help of a digital analytics expert to look into the problem.

  • Elijah

    26 May 2023 at 2:21 pm

    It seems like you have followed all the necessary steps to link your Google Tag Manager account with a GA4 property using the GA4 configuration and measurement ID. However, if it’s not working, there could be a few issues to check. Firstly, ensure that you have correctly entered GA4 configuration tag’s settings. The tag needs to be fired on all pages or at least on the ones where events are happening. Check your measurement ID again, if it’s incorrect, GTM won’t able to send data to the GA4 property correctly. The debug mode can help identify if the tags are firing as expected. If you see that the GA4 configuration tag does fire but you are not receiving any data in the GA4 property, wait for a little longer as it might take some time for data to appear. Lastly, if everything seems correct, try to unlink and relink your GTM and GA4 property. Sometimes, resetting the connection could solve the issue. Keep in mind, connecting GTM to GA3 and GA4 simultaneously won’t cause any conflicts, so there’s no need to pause the connection to your GA3 property.

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