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  • Resolving Duplicate Values Issue in GA4 for Membership Items

    Posted by Thomas on 12 June 2022 at 6:52 pm

    Hey cool cats, I need some help. So, let’s say we have a cool dude who sells memberships. Not just that, he also sells a bonus membership on the side that you can add along with the main one, if you’re feeling it. Here’s where the snag is: in GA4, these additional memberships are getting counted as one big group, not as separate entities. Any idea how to untangle this mess?

    Have a peep at this screenshot for the deets.

    1

    I just need every membership to have its own spotlight. Got any tips?

    William replied 11 months, 2 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Amelia

    Member
    18 January 2023 at 8:47 pm

    Based on your situation, it seems like you need to set up custom dimensions in Google Analytics 4 (GA4) for the different types of memberships you offer. Instead of lumping all memberships into one group, custom dimensions will allow you to categorize and separate the data for the main membership and the additional membership.

    To set this up, you should navigate to your GA4 property and go to ‘Configure > Custom Definitions > Create Custom Dimensions’. From there, you should name the dimension appropriately (for example, ‘Membership Type’) and provide a description. Once you’ve created the dimension, the real task begins: mapping this dimension to a parameter in your data. You’d need to ensure that each membership type sends the appropriate data parameter upon purchase (or other engagement) that corresponds to the custom dimension you’ve created. This might involve working with your developers if this requires changes in how data is sent to GA4.

    In the end, this adjustment would allow each membership type to be tracked separately, giving you a clearer picture of user behaviors across different membership options. By separating your data in this way, you’ll be able to run more accurate analyses and make more informed decisions.

  • William

    Member
    20 February 2023 at 11:54 am

    One way of separating all the memberships in GA4 (Google Analytics 4) is by using custom dimensions to track each membership type. While setting up each subscription as a product would be a perfect way to arrange them ideally, GA4 doesn’t have this setup built in. However, you can employ custom dimensions to achieve similar results.

    Custom dimensions will allow you to tag and categorize each purchase as a separate type of membership. When the purchase event is sent to GA4, you can add a custom parameter to differentiate between main memberships and bonus memberships. This will essentially let each membership have its own identity, distinct from the others.

    To implement this, you’ll need to tweak the purchase event code to include the custom dimension of membership type. Each purchase should then also include the type of membership purchased. This data can then be included in your reports and analyses to determine separately the impact of each membership type.

    Please be reminded that these adjustments should be made by a web development professional to ensure accuracy and compliance with Google terms and conditions.

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