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Resolving Duplicate Link Clicks in GA4 Using Google Tag Manager
“I’m seriously losing my mind here, can someone help? I’m using GA4 and getting duplicate link clicks for some weird reason. I even turned on the Outbound clicks tracking in Enhanced Measurement and created an Auto Event variable for internal clicks through GTM. It all seemed to work fine until it didn’t. After testing and clicking around for a while, duplicates started to show up in the Debug View timeline. On top of that, whenever I click a new link, those duplicates are added for the previously performed action. The crazy part is that it works fine when I test it on a live site using the Live Report! I’m certain my tag is firing only once and no extra gtag command is used in the code, and the “Create event” function in GA4 isn’t causing this. What in the world is happening?”
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2 Replies
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It seems like there’s a bit of a misunderstanding about how to effectively debug; despite its name, Debug View might not be the most efficient tool for you. It’s known that GA4’s interface has some bugs, so ideally you don’t want to rely on it when there are better options available. Most in the industry actually avoid using the debug view in GA4, as it was pulled directly from Firebase without being aptly modified for GA4. Seems like they dropped the ball a little on that one. For a more detailed answer on how to troubleshoot this problem, check out this link: All events duplicated in Google Analytics 4 Debugger
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It seems you’re encountering an unexpected issue where GA4 is producing duplicate link clicks after having setup Outbound clicks tracking in Enhanced Measurement and creating an Auto Event variable for internal clicks through GTM. Some possible reasons might be discrepancies between your Debug View and Live Report figures, or a glitch in the system causing the duplication. However, as the same issue doesn’t appear when you test on a live site with the Live Report, it might also be an issue specifically related to the Debug View. I suggest you check if the debug mode is working properly. If the issue continues, you might want to consult directly with Google support or a professional with technical expertise in GA4.
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