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Missing Measurement Protocol events in BigQuery
So, I’ve got a GA4 property tied in with BigQuery, and my app is hurling some custom events its way. Some of the stuff is shipped off via the standard JS library, while some is trucked over from the back-end through the Measurement Protocol API.
Now, everything appears in the Realtime report on the GA dashboard. But weirdly enough, when I peek at the data sent to BigQuery, only the events dispatched via the front-end are there. Those shipped through the Measurement Protocol API are MIA in BigQuery.
Just to clarify, I didn’t conjure up any custom event or dimensions in the GA dashboard, ’cause it seems like this isn’t a must for the data sent to BigQuery.
So, should I be seeing the events tracked by the Measurement Protocol API in BigQuery? Anything else I should be doing?
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2 Replies
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Absolutely! You’ve linked your GA4 property to BigQuery and are dispatching custom events from your app, right? Events sent either through the standard JS library or the back-end via the Measurement Protocol API should all make their way to BigQuery, no worries there.
Now, you’ve mentioned that all of your data is showing up in the Realtime report on your GA dashboard – that’s brilliant! However, you noticed that only front-end events are making their appearance in BigQuery. So, where are those also important back-end events sent via Measurement Protocol API? They should be showing up too! You’ve done everything right by not stirring up any custom events or dimensions in the GA dashboard, as it’s not essential for BigQuery data.
So, without a doubt, those events tracked by the Measurement Protocol API should be making their grand entrance in BigQuery. No extra steps needed on your part. Turns out, I was sending events to the wrong property, which is why they pulled a disappearing act in BigQuery! Once I had that sorted, everything fell into place. Always remember to double-check those property settings!
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Yes, you should be seeing the events tracked by the Measurement Protocol API in BigQuery. It can sometimes take a while for the data to appear in BigQuery due to some processing delays. If you still don’t see the data after waiting, you may want to check the configuration of your API calls and make sure they’re set up correctly.
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