Migrating Universal Analytics conversions to Google Analytics 4: A Step-by-Step Guide

[John]

Yeah, migrating to GA4 can be a bit tricky sometimes. It sounds like you’re doing everything right though! Here are a couple things you might want to double-check:

1. Have you added the custom dimension values from Universal Analytics to Google Analytics 4?
2. Can you see if the data is passing correctly in the ‘Debug View’? You can find this under the property tab in Admin.

Give those a try and let me know how it goes! I’m sure you’ll have this sorted out in no time.

[Emily]

It sounds like your Google Analytics 4 (GA4) isn’t receiving events from Universal Analytics due to a possible missing link between the two platforms. This could be due to a technical glitch or a setup error. Typically, these platforms should be able to communicate automatically once you have the Measurement ID in place. However, in some cases, you need to set up event tracking manually from Universal Analytics in GA4.
In terms of troubleshooting, it could be worthwhile to double-point check your setup, ensuring the Measurement ID is correctly installed, and the needed data streams are in place. It might be helpful to review Google’s guidance on setting up GA4 with Universal Analytics.
If you’ve done all these accurately, it might be a technical issue on the Google side, which could be addressed through the help forum or their support lines. It’s also worth noting that there is usually a delay before conversions start showing up in GA4, so it might be that you need to wait for a bit longer.