Learn business growth with Google Analytics 4 Forums Google Analytics 4 Is dataLayer.unshift() a suitable replacement for dataLayer.push() in GA4?

  • Is dataLayer.unshift() a suitable replacement for dataLayer.push() in GA4?

    Posted by Lucas on 26 October 2022 at 5:09 am

    If I use dataLayer.unshift() instead of push() to ensure the elements I need are at the front, will it screw up Google Analytics 4’s ability to read the data? I tried it and it seems to work, but I’m worried it might mess up something else in GA4.

    George replied 11 months, 1 week ago 3 Members · 2 Replies
  • 2 Replies
  • William

    Member
    14 January 2023 at 5:20 pm

    Google Analytics 4 should ideally be able to read data irrespective of whether dataLayer.unshift() or dataLayer.push() is used, as it is designed to process arrays and objects in the data layer. However, the order in which events are processed could be impacted. Push() adds the data to the end of the dataLayer, whereas unshift() adds the data to the beginning. This could potentially lead to issues if other scripts or tags depend on the order of the data in the dataLayer. Therefore, while it may appear to work initially, it might still lead to unexpected behaviors down the line.

  • George

    Member
    2 February 2023 at 8:58 am

    Switching from push() to unshift() for adding elements to dataLayer shouldn’t disrupt Google Analytics 4’s ability to read the data as long as the data structure remains the same. While push() adds elements to the end of an array, unshift() adds them to the beginning. However, Google Analytics 4 doesn’t inherently depend on the order of elements in the dataLayer array; it’s much more concerned with the structure and naming convention of the data objects themselves. That being said, while such a change might not break anything, it could potentially make your code more confusing to maintain, potentially introducing bugs. Always test thoroughly when making changes like this.

Log in to reply.