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  • Implementing GA4 event tracking in a Laravel App: How to use measurement protocol?

    Posted by Brett on 19 August 2022 at 11:19 am

    “Hey guys, need a bit of help here. I’ve got this piece of Laravel code in my app that’s currently sending UA events to Google Analytics. However, I’m struggling a bit when it comes to sending these over to GA4, I’m not getting much from their docs. Has anyone of you managed to get this sorted? Here’s the current code FYI.”

    Amelia replied 11 months, 2 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Jackson

    Member
    7 March 2023 at 6:49 am

    Sounds like you’re moving from Universal Analytics to GA4. It’s kinda tricky because GA4 uses a whole new system based on events, instead of sessions or pageviews. Libraries that worked with UA may not be compatible with GA4 yet. Without seeing the code I can’t really help with specifics, but in general, you’ll need to switch to a library or method that supports GA4, or directly use the Measurement Protocol API provided by Google.

  • Amelia

    Member
    5 April 2023 at 11:53 pm

    Unfortunately in order to help you further, it’s essential to see the actual Laravel code that’s causing difficulty. However, keep in mind that Google has shifted from Universal Analytics (UA) to Google Analytics 4 (GA4) which has different mechanisms for tracking events. UA used to handle this with trackable ‘events’, whereas GA4 tracks ‘events’ as any user interaction and it works a bit differently. While server side tracking is also possible, most likely you need to send your events to GA4 using Data Layer and gtag.js. You can also consider utilizing community packages such as spatie/laravel-analytics for help. Also, it might help to have a look at the Google Tag Manager to set up your GA4 tracking. This way, you only need to integrate the GTM code into your Laravel application and handle all GA event tracking directly within the GTM interface. If issues persist, consult an expert.

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