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  • Implement drag and drop event tracking in Google Tag Manager

    Posted by Lucas on 22 June 2023 at 1:15 am

    Hey, so I usually monitor clicks on my web app using Google Tag Manager, right? You know, set up a trigger for a click on a certain ID and create a tag to ping GA4 when that trigger happens. Anyway, I’ve got this element now that can be dragged and dropped. What’s the simplest way to start tracking these drag and drop actions? Cheers!

    Jackson replied 11 months, 2 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Lucas

    6 July 2023 at 1:43 pm

    The simplest way to start tracking drag and drop actions on your web app using Google Tag Manager (GTM) would be to incorporate JavaScript event listeners, which would pick up on “dragstart” and “drop” events.

    Firstly, create two new Custom HTML tags in GTM. The tag for the “dragstart” event would leverage a JavaScript event listener set to trigger on this specific event. Similarly, the tag for the “drop” event will be set up in the same manner, but to trigger on the “drop” event. With this setup, every time a user starts to drag or drops an element on your site, an event will fire.

    Next, you’ll want to push these events into the Data Layer. You can accomplish this directly within your new Custom HTML tags, using the dataLayer.push method. This will allow you to push key information about the event (like the ID of the element being dragged, and its new position when dropped) into GTM’s Data Layer.

    Once your new events are being pushed into the Data Layer, you can proceed to set up corresponding triggers in GTM. These triggers will be set to fire when GTM detects the newly defined “dragstart” or “drop” event in the Data Layer.

    Finally, you can connect these triggers to appropriate tags for GA4, effectively sending each drag and drop action as an event to GA4 for you to monitor and analyze.

  • Jackson

    9 July 2023 at 12:21 am

    You can track drag and drop actions by leveraging the HTML5 Drag and Drop API, using JavaScript, and Google Tag Manager. You’ll need to write custom JavaScript code that listens for the relevant drag and drop events, such as ‘dragstart’ and ‘drop’. Once an event is detected, your script can push the relevant information (like the object ID that was dragged and the drop coordinates) to the dataLayer. Then, in Google Tag Manager, you can create a custom event trigger that fires when these events are pushed to the dataLayer. Finally, create a tag to send these events to GA4. Make sure your JavaScript code is properly connected to your web page, and remember to always test your configuration in Google Tag Manager before deploying it.

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