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  • GA4 Tracking: Segregating Internal and External Traffic Views

    Posted by Logan on 19 September 2022 at 11:09 pm

    Hey, so I’ve been messing around with GA4 lately and I’ve hit a bit of a snag. You see, I’ve been trying to set up a filter that differentiates between internal and external traffic. Obviously, I don’t want to disregard our internal traffic completely – it’s still important to track those metrics too.

    Everything in GA4 is running like a well-oiled machine and capturing all the data we need. The problem starts when I introduce the internal traffic filter. It’s wiping all our internal data, which then makes it impossible for me to monitor or report on it using the ‘traffic_type’ variable.

    I’ve been racking my brains, trying to figure out if there’s already a function in GA4 that can help me. Or is my only option to add some parameter through GTM to help identify the traffic?

    Matthew replied 10 months, 3 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Alexander

    22 June 2023 at 10:19 am

    Totally get the struggle here. In GA4, you might want to check out the “+ Add Comparison” feature for this problem. Apparently, you can look for your filter names through this function which might help you differentiate internal and external traffic without wiping data. Do give this a shot, might just be the solution you’re looking for. I’d love to do a test run for you, but unfortunately, my setups don’t involve internal traffic filtering. Good luck!

  • Matthew

    23 June 2023 at 3:59 am

    Unfortunately, GA4 does not currently offer a built-in function to help differentiate between internal and external traffic without completely filtering out either one. However, you have the right idea by thinking of adding a parameter to identify the traffic type through Google Tag Manager. This is a common and widely used solution for this issue. You can create a custom dimension and use it to label your internal traffic; then, you can apply it as a filter in GA4 whenever you want to see data specific to it. It’s going to require some setup, but it is the best way forward given GA4’s current configuration options for internal and external traffic.

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