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GA4 Tracking: Segregating Internal and External Traffic Views
Hey, so I’ve been messing around with GA4 lately and I’ve hit a bit of a snag. You see, I’ve been trying to set up a filter that differentiates between internal and external traffic. Obviously, I don’t want to disregard our internal traffic completely – it’s still important to track those metrics too.
Everything in GA4 is running like a well-oiled machine and capturing all the data we need. The problem starts when I introduce the internal traffic filter. It’s wiping all our internal data, which then makes it impossible for me to monitor or report on it using the ‘traffic_type’ variable.
I’ve been racking my brains, trying to figure out if there’s already a function in GA4 that can help me. Or is my only option to add some parameter through GTM to help identify the traffic?
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