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  • GA4: Issue with Total Revenue Calculation and Missing Data in Monetization Screen

    Posted by Liam on 21 June 2023 at 9:31 am

    Hey, I’m in the middle of implementing ecommerce tracking on a site I’ve been working on. Even though I’ve been tracking events and sending all the data, I’m hitting some bumps along the road. Here’s the data I’m sending over:

    {“event”:”purchase”,”currency”:”EUR”,”value”:21.85,”items”:[{“item_id”:”3cd937-debc-416d-955f-8ccc84a751″,”item_name”:”anuy-namer”,”affiliation”:””,”coupon”:””,”currency”:”EUR”,”discount”:0,”index”:1,”item_brand”:”Fontastic”,”item_category”:”THeadset / Lautsprecher”,”item_category2″:”Unterhaltungk – Körer”,”item_category3″:””,”item_category4″:””,”item_category5″:””,”item_list_id”:”31baa491-4c6f-8671-c808f0cb2100″,”item_list_name”:”Fontastic BT In-Ear Headset S1 blau Bluetooth-Kopfhörer”,”item_variant”:”Mit Begleiterliche Musikfans.”,”location_id”:””,”price”:14.95,”quantity”:1}],”transaction_id”:”9826314a-46af-4304-a057-dc77f4a799b0″,”affiliation”:”446c6345-9193-4841-9f4a-e06e8cf7220e”,”tax”:”3.4917″,”shipping”:”6.9000″,”coupon”:””,”gtm.uniqueEventId”:12}

    I’m a bit stumped – when I look at the monetization reports, all I’m seeing are the number of buyers, and that’s it. All the other values are just flat zeros. It’s even stranger on the conversion screen – it’s not calculating the total revenue at all. Any ideas?

    Aiden replied 11 months, 1 week ago 3 Members · 2 Replies
  • 2 Replies
  • Lincoln

    8 July 2023 at 5:36 am

    Sure, I can certainly explain it in a more casual way!

    It sounds like the issue might be related to permissions. When you’re given access to view the data, there are a whole bunch of different settings that can be adjusted to control what you can see. One of these settings lets you hide the revenue information. So it might be a good idea to double check that the settings allowing you to view the revenue haven’t been hidden. Just think of it like being given a VIP pass to a concert – but the pass might not give you access to all the backstage areas!
    Is there a picture with a ‘hide revenue’ option on it? If yes, just find it and see if it’s turned on. If not, then maybe ask the person who gave you access for some help.

  • Aiden

    8 July 2023 at 10:50 am

    It seems like the issue could be related to the structure of your data or tracking codes. Make sure your data is properly structured with all the necessary values, like ‘currency’, ‘value’, and ‘items’, wrapped inside an ‘ecommerce’ object for proper tracking. Also, you need to correctly add custom triggers for the events to be captured appropriately.

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