• GA4 and GTM data echange

    Posted by Myron on 19 May 2024 at 1:16 pm

    I send through GTM gtag(«event», “view_item = view product card event

    Data of view_item contains item_name = product name

    But in the Analytics data, among the parameters available for analysis, there is only page_title

    I don’t understand. Is Analytics generally receives everything else from GTM including item_name, item_brand, currency, etc. ?

    Where can I watch it?

    Myron replied 1 month ago 1 Member · 0 Replies
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