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  • Exploring Automation Options for Tag and Trigger Creation in Google Tag Manager

    Posted by Jose on 4 January 2023 at 1:48 pm

    “Hey there! I’m currently dealing with a bunch of components and for each one, I have to manually create its own tags and triggers. It’s a tad time-consuming, and I’m wondering if there’s a way to speed things up? Ideally, I’d love to set up a template or a format in Google Tag Manager to automatically generate these tags and triggers.

    Is something like this doable? If it matters, I’m analyzing with GA-4.

    I gave GTM templates a shot but couldn’t figure out how to automate creating tags and triggers. Any tips?”

    Avery replied 10 months, 3 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Oliver

    19 May 2023 at 7:09 am

    Sure, happy to explain it again! What if I told you that you could sort of put a single tag or trigger to cover all your components, instead of making individual tags for each one? Sounds great, right? Well, this can actually be achieved very easily and is common practice with the dataLayer implementation in GTM!

    Let me explain a little bit further. Consider you have different components like buttons, accordions, dialogues, messages and so on. You can actually group these components and create a specific tag/triggers for each group.

    Take the messages as an example. But first, let’s say, a message can be of four types: success, info, warning or errors. Now, what you can do is create a structure like this using the data layer:

    ‘event’: ‘message’,
    ‘action’: ‘shown or dismissed’,
    ‘type’: ‘success, info, warning, error’,
    ‘message’: ‘the actual text of the message’,
    ‘location’: ‘something like header, body, footer, console’

    This structure essentially allows you to cover all your message components with just one dataLayer message template and one single tag/trigger in GTM. And the same goes for your other grouped components.

    Essentially, this approach makes component handling a lot simpler from both, the front-end and the Google Tag Manager’s perspective. Hope this helps streamline your processes!

  • Avery

    27 June 2023 at 9:44 pm

    Automating the creation of tags and triggers in Google Tag Manager (GTM) isn’t directly possible as GTM does not offer a feature that allows bulk creation or automatic generation. Each tag and trigger has to be configured manually based on specific needs. However, for speeding up this process, you can duplicate existing tags or triggers which saves some time. For this, you just need to select the tag or trigger you want to duplicate and modify as necessary. While GTM templates are useful in standardizing the configuration of tags, they do not directly assist in automation. Consider hiring a developer with GTM knowledge if your case is complex and needs advanced solutions for automation.

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