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  • Discrepancies in Ecommerce Transaction Lists between GA4 and UA

    Posted by Benjamin on 12 April 2023 at 9:05 am

    Hey there, I’ve noticed a bit of a discrepancy with my GA4 and UA. I’ve been tracking transactions on both and out of 184 transactions on UA, 15 of them don’t seem to be reflecting on GA4. Got any thoughts on why I might be seeing this? Cheers, Will

    Abdul replied 11 months, 2 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Ella

    16 May 2023 at 1:18 pm

    Hi Will,
    It seems like the issue has somewhat resolved itself over time. The discrepancy has reduced to a lower number that I think is reasonable. So, I’ve decided to just accept it and move on. These things happen sometimes. Cheers!

  • Abdul

    2 July 2023 at 2:14 pm

    There might be several reasons why you’re noticing this discrepancy between Google Analytics 4 (GA4) and Universal Analytics (UA). This could be due to differences in how the two platforms process data or it could be due to user behavior such as opting out of tracking, blocking cookies, or using browsers that limit tracking capabilities. Moreover, GA4 and UA use different algorithms for sessio processing, so sessions might be grouping differently. Additionally, make sure that both GA4 and UA are correctly set up to track the same interactions, as misconfigurations can also lead to discrepancies. If none of these explanations seem to fit your case, then it might be wise to debug your setup to see if there might be any specific issues causing these discrepancies.

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