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Determining Optimal Tracking Methods for Questionnaires in GA4
Hey there, I’ve got a quick question about tracking user interaction with a questionnaire in GA4. The questionnaire I’ve got is in js and includes five questions. I’m trying to set up a way to track the point at which users leave the process – sort of like a funnel exploration. Now I’m curious, do I need to set each individual question up as an event, or is there a more efficient way I should go about this? I’m pretty new to using GA4 so I’d definitely appreciate any guidance you could offer!
I actually gave setting up events a go, but my boss isn’t too keen on the idea. We recently made the leap from UA to GA4 at my company, and in UA we actually used event categorizations to track things like this. Sadly, I’m not up to speed on how to implement this kind of tracking in either UA or GA4 yet, so any advice would be great.
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2 Replies
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In GA4, tracking actions such as questionnaire interactions is done by logging events. An event is simply an action that happens on your site, like a user clicking a button or completing a form. Ideally, you would want to set up individual events for each question in your questionnaire. As users interact with questionnaire, analytics registers these events. You can then utilize analytics to view the sequence of these events which would give you an equivalent of a funnel. GA4 allows you to define ‘events’ based on user interaction and it is more flexible compared to the previous Universal Analytics, where event categorizations were used. To track the point where users drop off, you need to set an event at each question, so when a user doesn’t trigger the next event you know they have dropped off after the last question they completed. Setting up events in GA4 might require some technical knowledge for implementation, so you may need the help of a developer if you’re not comfortable with this.
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In GA4, user interactions are tracked primarily through events. Therefore, setting up each individual question as an event could provide you with the granularity you need to understand at what point users leave the process. It’s a similar concept to how you used event categorizations in Universal Analytics (UA). Each question would be an event, and you can map out a funnel based on these events using GA4’s Funnel Exploration report. However, keep in mind, the implementation would require tagging each question with its specific tracking code which can be a bit of work upfront. An alternative option is to leverage the ‘engagement_time’ event which is automatically captured by GA4. This event tracks active engagement time on a screen, and could provide some insight into user behavior on the questionnaire. However, it may not be as specific or granular as setting up individual events for each question.
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