Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Troubleshooting the inListFilter Error in GA4 Data API V1 Beta

Hey, I’m trying to import some data using the inListFilter of the idimensionFilter, but I keep running into a stumbling block. Here’s the error message…

How to retrieve item positions for a product using the GA4 API?

Hey there! I’m in the middle of moving some code from UA to GA4 and I’ve hit a bit of a roadblock with migrating a…

Exploring the Synchrony of Google Analytics Page-level Events and Page View

Hey, I’m scratching my head over here with this website path exploration I’ve been working on. Here’s the deal: the moment session_start happens, I’m seeing…

'Exporting GA4 user demographics to BigQuery'

Hey there, could you help me out a bit? I’ve managed to connect my GA4 to BigQuery recently, which is wonderful, but I’m struggling to…

Discrepancy between Google Analytics 4 v1beta and Azure SQL data

I’ve set up an ADF pipeline to pull data from Google Analytics 4 version 1beta into Azure SQL. But when I compare the data, things…

Divergent Session Counts: GA4 vs BigQuery's Events_Intraday Table

We’ve run into a bit of a puzzle here. The session number from GA4 for November, at 559,555, is way more than what we’re calculating…