Learn business growth with Google Analytics 4

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E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Community Discussions

Google Analytics API: Request Error – Incompatible Dimensions and Metrics

Hey there, I was using this custom dimension in Google Analytics Data API v1Beta to pull data from our GA4 account, and until yesterday things…

Rearranging Columns in GA4 Exploration – Any Manual Sorting Options?

Hey there, I’m trying to sort out my free form exploration data and I’m stuck. I want the ‘video_complete’ row to be at the very…

The GA4 Entrances metric in the Reporting API

Google Analytics 4 has a pretty neat feature discussed in their Entrances & Exits documentation. Essentially, it lets you see how often a session’s first…

Effectively tracking cross-domain user journeys in GA4 based on domain A referrals

Hey, I need a little help with something – I’m trying to figure out how to track traffic between two different sites in GA4 –…

Analyzing Acquisition Data in GA4: HTTP Referrer vs. UTM Parameters

So I’m diving into Google Analytics 4 (GA4) and I’ve heard that it tracks referral traffic using the http referrer field in the request header.…

Access Denied: Reporting Issues with Google Analytics 4

I’ve got this PHP service that’s crunching data from all sorts of places – UA, GA4, you name it. It’s picking up what it needs…