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Differing Instructions from Google about Placement of Google Ads Script – Which is Accurate?
Hey there, I’ve got a tiny dilemma here and could use some help. So here’s the thing: ads.google.com is telling me that I should drop the Google Analytics script just before the closing
</head>tag:
However, analytics.google.com/ suggests placing it right after the
<head>element, like so:
So, which one is the right way to go? Any insights?
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2 Replies
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The location of the Google Analytics script in your HTML can vary depending on the specific needs of your website. However, in general, putting it just before the closing tag is often recommended. This is because the script is then loaded earlier on the page, giving it the best possible chance to track even the shortest visits. But as long as the script is somewhere in the , it should work properly. In other words, either way suggested by Google should be a right way to go. Without context, it’s hard to say which is the absolute best method for your specific case, but you won’t go wrong following either of these instructions.
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Both ways work, but usually it’s recommended to place the script just before the closing tag. This is to ensure the script gets loaded early but doesn’t block the rest of your site from loading. However, it’s a minor detail and the impact on your site performance would be negligible either way.
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