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The number of unique users who completed a conversion event in Google Analytics
Hey there! So, I’m on a mission to build a custom dashboard by automating and linking it up with Google Analytics data. Here, have a look at the data I’m interested in:
I’m using Google’s provided API to get it done:
https://developers.google.com/analytics/devguides/reporting/data/v1/rest/v1beta/properties/runReportI’m working with the Metrics defined in the API, specifically the custom conversions event ones. I managed to pull up the total data log (that’s the data in yellow). But my goal is to uniquely identify users who log into the event (that’s the ones in blue). I’ve tried all the metrics I could from the metrics metadata (https://developers.google.com/analytics/devguides/reporting/data/v1/rest/v1beta/properties/getMetadata)
but haven’t been able to find the specific conversions metrics I need. Can anyone help me out? -
2 Replies
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You seem to be trying to track unique users but are stuck finding the right metrics. Unfortunately, Google Analytics API doesn’t directly provide user ID data due to privacy issues. However, you can utilize metrics like ‘ga:users’ or dimensions like ‘ga:clientId’, but remember they won’t precisely identify individual users, and some legwork might be needed.
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To track unique logins into your event, you will need to use Dimensions instead of Metrics in Google Analytics API. A particular type of dimension you could use is User Scoped Custom Dimensions. Metrics essentially quantify measurements (like total events) while dimensions provide context to those (like which users caused those events). With User Scoped Custom Dimensions, you can assign a unique identifier (like an internal user id) to users when they log in. Then, when invoking the API, you can include this Custom Dimension in your request to help uniquely identify users. However, ensure that you are not violating Google Analytics Terms of Service regarding sending Personally Identifiable Information (PII).
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