Learn business growth with Google Analytics 4

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Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

Community Discussions

"Migrating to GA4: How to Import Your Universal Analytics Data"

Hey there! So here goes: I’ve been happily using universal analytics for yonks but recently, Google’s giving me nudges to switch to GA4. Alright, cool.…

Resolving error while setting up Google Analytics 4 Admin service client in PHP

Hey there! Currently, I’m trying to set up the service client for GoogleAnalytics 4 Admin, but there’s a hiccup: I keep getting this pesky error.…

Troubleshooting email sending issues in Google Apps Script

Hey, we’re working on a cool feature: getting email alerts whenever our revenue data takes a nosedive. However, it seems we aren’t receiving the emails…

Troubleshooting Firebase Integration Issue with Google Analytics 4 on Android

I’m in the middle of integrating Firebase Google Analytics 4 with MParticle. Added this dependency: com.mparticle:android-googleanalyticsfirebasega4-kit:5+ and then a bunch of error messages started popping…

Understanding PHP Implementation of the Google Analytics API

I’ve been digging into the Google Analytics PHP API recently and I’m fairly comfortable with pulling accounts, account summaries, and property summaries. The property summaries…

Ensuring successful sending of GA4/Pixel events before handling purchases

We’re using Google Analytics 4 and Facebook Pixel to track visitors’ purchases on our site, but I’m struggling to figure out how to confirm that…