Learn business growth with Google Analytics 4

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Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

Community Discussions

Troubleshooting GA4 Staging Data Tracking Problem

I’m in a bit of a jam trying to get GA4 e-commerce operational for a client. Seems like data doesn’t want to budge from the…

Understanding the Red Exclamation Mark in GA4 Reports

Hey guys, I need some tips. So, I’ve been managing a GA4 account for my business website for about 4 months now. I’ve noticed this…

Comparing Active Users in GA4 and BigQuery: How to Ensure Consistency?

Hey, I’ve been tallying up active users in BigQuery tied with GA using user_pseudo_id. But, it’s a bit odd. The number doesn’t match when I…

Troubleshooting Conversions in Google Analytics 4 and Google Ads Hotel Campaigns

Hey there, we’ve got a bit of a head-scratcher on our hands. We switched from Universal Analytics to Google Analytics 4 a little bit back.…

Tracking External Site Link Clicks with Google Tag Manager and G4A: A Comprehensive Guide

Imagine I have a landing page URL that isn’t mine, something like www.notmysite.example/somepage, but I want to use it in my ads. Now, what I’d…

Effectively tracking cross-domain user journeys in GA4 based on domain A referrals

Hey, I need a little help with something – I’m trying to figure out how to track traffic between two different sites in GA4 –…