Learn business growth with Google Analytics 4

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E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

Community Discussions

Analyzing Discrepancies in Page Views and Users between GA4 and UA

“We’ve been switching from UA to GA4 and collected a month of data. We also set up enhanced measurements. I’ve noticed that UA is showing…

Discrepancy in TotalPurchasers Metric Accuracy in Google Analytics 4

“Hey peeps, I need some help with this Google Analytics Data API. I’ve got a custom dimension defined for a GA4 account and I’m trying…

Tracking Conversions in GA4: Updating Div from iframe, Feasible?

So, we’re working with an iframe on an antiquated CMS and we’re trying to make form-fill conversions work with GA4. Can we make it so…

Discrepancy in Event Counts: BQ vs. GA4

“Why does my query pull in all distinct event counts for 3 events show missing campaigns in Looker compared to GA4? I’m using this that…

How to include additional data on Google Analytics 4 summary cards and overview reports?

Hey there! I’m trying to mirror the Universal Analytics Custom Dashboard in the Overview Report of Google Analytics 4. So far, I’ve noticed that when…

How can I ensure consistent _ga cookie creation between GA4 and UA?

Hey, I’ve been using both GA4 and UA in tandem and I’ve run into a bit of a snag. I use GTM to read user’s…