Learn business growth with Google Analytics 4

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E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

Community Discussions

Transitioning to GA4: Compatibility of analytics.js based UA-XXXXX code after migration?

So, I’ve got each of our UA accounts switched over to a shiny new GA4 account, right? But the thing is, we’re still rocking the…

Optimal approach for including additional items in GA4 ecommerce tracking

Hey there! I’m trying to figure out the best practice for a situation involving eCommerce transaction tracking with GA4. Let’s say a customer adds a…

Techniques for transforming GA4 event_params (JSON) into rows in SQL Server

Hey there, So, here’s the deal, we’re trying to export some Google Analytics 4 (GA4) golden nuggets from Big Query – we’re using those handy…

The data discrepancy between Google Analytics 4 and Universal Analytics

“Hey folks, got a question for you. I’ve been checking out my April data on Google Analytics 4 and noticed something a bit off. When…

Extract pure JSON data using Google Analytics Data API v1 runReport

I’m currently wrestling with GA4’s Google Analytics Data API v1 to fetch some json data. It’s a bit quirky though, the response I’m getting back…

Discovering Exit Page Data in GA4 API

Hey folks, Used to be with the old Google Analytics (UA), I could pull up the exit pages real easy, but I’m having a bit…