There could be a variety of reasons why your GA4 BigQuery export has stopped abruptly. Given your situation, here are a few things you could try:

1. Check the BigQuery data transfer logs: This could provide valuable insight into what went wrong. You can find this in BigQuery console under “Transfers.”

2. Validate the configuration: Make sure… Read more

This discrepancy could be caused by a couple of things. Firstly, the API might be pulling duplicate transactions which GA4 automatically removes. Secondly, the API could just be taking longer to update. A deep look at the data and checking for duplicates will give you a better perspective.

Hey, I’ve been scratching my head trying to understand where the discrepancy between GA4 and UA data session volumes is coming from. For example, on March 21, 2023, I counted
104 Sessions in UA,
while there were
331 sessions in GA4.
Quite a puzzle, right?

Then I dived into BigQuery, attempted some methodologies I found online. Still, I was… Read more

The combination of the fields event_name, event_timestamp, user_pseudo_id, and event_bundle_sequence_id are used to uniquely identify each record in the GA4 BigQuery event export table. However, it seems from your results that there are instances of multiple rows having the same values in these columns but different event parameters. What could be… Read more

While it is difficult to provide a specific solution without seeing the code, this kind of inconsistency is typically associated with timing issues, such as the GA tag firing before the dataLayer is fully populated. You may want to check if your tag is set to fire when the dataLayer is fully formed, rather than at page view. It might also be worth… Read more

Alright! You can use the UNNEST function in BigQuery, which allows you to flatten array data into a table. Here’s an example using the ‘event_params’:

`
SELECT
EP.key AS event_param_key,
COUNT(*) AS occurrences
FROM
— Replace the table name with your table
bigquery-public-data.ga4_obfuscated_sample_ecommerce.events_*,… Read more

Hey all, so I’ve got a bit of a head scratcher. I’ve been slinging server events from my website through GTM server-side to GA4 no problem. But here’s the kicker – when I flag them as a Conversion, they get all shy and won’t show up in the Conversion corner and definitely won’t fire as a Conversion!

I’ve been stewing over this for more than 24… Read more

Hey all, I’m tinkering around in BigQuery, trying to get a scorecard report together. It has 10 scorecard values and you can check them out here: Results. Everything is coming up roses, except for this pesky engagement rate. It’s higher than it normally is, and I can’t quite figure out why. Here’s the query I’m using: Query. Would any of you… Read more