Google Analytics 4 (GA4) has been designed as an entirely new version with a different set of advanced features aimed at providing an improved user experience, compared to Universal Analytics (UA). It is oriented towards offering more insightful data analytics based on user-centric measurement, superior privacy protection, advanced AI, and… Read more

The issue you’re encountering has to do with the format of the ‘app_instance_id’ you’re attempting to retrieve from Firebase. This ID needs to be a 32-digit hexadecimal number, but the ID you’re receiving is a 22-digit number. Firebase’s ‘installations’ service provides an ID, but it seems that this ID isn’t suitable for use as an… Read more

Hey there, I need a bit of help. I’ve been playing around with GA4 – whether that’s in the GA4 Query Explorer or through the API using runReport. Here’s the thing though, when I use the dimensions pagePathPlusQueryString and dateHourMinute together, I get slapped with an error message. It’s like “Error: 400! Dude, remove dateHourMinute to make the… Read more

Hey there, I need a bit of help here. I’ve been scratching my head trying to sort out a Looker Studio Report for my site’s Google Analytics 4 implementation. I’m aiming to create a pie chart showing new users versus those who’ve been around the block a few times. I know that GA4 puts all this retention info on their plate, but I’m having real…

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The issue you’re experiencing might be due to Google Analytics not being able to instantaneously reflect changes made in your customized reports. When you add a new dimension like “Link URL”, the system might need some time to gather and reflect that data. This is more evident if your website has high traffic or numerous Landing Pages. It might be… Read more

So, diving headfirst into the Universal Analytics to GA4 migration, I’ve been having a bit of a rough time with these item scoped parameters. Right now, I have a few parameters that are supposed to be item scoped dimensions. I’ve been pushing all my other stuff through GTM under the ‘Google Analytics: GA4 Event’ Tag Type. There’s a spot there for…

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You’re encountering an error because the “minute” dimension and the “activeUsers” metric are not compatible. Some metrics can only be used with specific dimensions. “minute” is a dimension used to specify time, but “activeUsers” does not make sense within the scope of minutes because it generally measures over longer periods (e.g., sessions or… Read more

Hey, I get your point with the whole BETA thing, it sure does add a spice of thrill, doesn’t it? But you know what, that’s technology for you, always evolving and improving. So, yeah, the API is still in beta, no doubt about that. There’s no other Google-sanctioned way currently to extract data from a GA4 account. So, let’s ride this wave…

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