I’m in the middle of integrating Firebase Google Analytics 4 with MParticle. Added this dependency: com.mparticle:android-googleanalyticsfirebasega4-kit:5+ and then a bunch of error messages started popping up:

Apptimize: Apptimize did not detect Flurry. If you are using Flurry, then the most likely cause is ProGuard. Please consult the…

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Hey, I’m in the middle of implementing ecommerce tracking on a site I’ve been working on. Even though I’ve been tracking events and sending all the data, I’m hitting some bumps along the road. Here’s the data I’m sending…

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Imagine channel surfing on a site with a ton of buttons, divvied up into three groups, let’s call them A, B, and C. Every one of these buttons pushes a custom button_click event to the dataLayer, when clicked. The event data includes standard columns like button, size, and so on. But there’s also a handful of “wildcard” properties that differ from…

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In Google Analytics 4 (GA4), there are indeed ways to view complete URLs and export the data, but it requires a slightly different process compared to older versions like Universal Google Analytics. To see the complete URLs, you need to use a feature in GA4 called ‘dimensions’. You can create custom dimensions and apply them to the data you’re… Read more

Google has set thresholds in place to ensure the privacy of individual users. When the set threshold is not met, the data is not shown. The exact number where thresholding occurs might change and isn’t specified by Google for user privacy reasons. However, it is noted to be somewhere between 35-50. This range can provide you with an approximation… Read more

Alright friend, let’s take a deep breath and tackle this!

Firstly, double-check your config file is set with googleAnalytics="G-XXXXX". Make sure that “G-XXXXX” is your specific measurement id from Google Analytics 4. You can assign it on the Google Analytics site.

Next, deploy your site with this new change. Once it’s up and running, clear… Read more

Yes, many have been using the @google-analytics/data library to fetch data from Google Analytics within their applications. However, your concern is valid. The ‘BETA’ label means the library is not yet officially released as a stable version, so it may contain bugs or the API might change in the future. While it may work perfectly at the moment,… Read more

It sounds like you’re dealing with a puzzler where your GA4’s debug view isn’t showing events for a certain subdomain even though hits are being fired off correctly via GTM. Although it’s uncommon, there could be a hiccup specific to that subdomain or how GA4 is processing its data in debug view. It might be worth seeking advice from GA4 support… Read more