Google Analytics doesn’t provide a way to identify individual users. Google’s policy prohibits sending personally identifiable information to Google Analytics. However, you can track individual user behavior in aggregate using the User-ID feature. This feature assigns a unique ID to each user when they sign in to your site, allowing you to track… Read more

Hey there, I’m messing around with Google Tag Manager and trying to set up a virtual pageview for GA4. I based the tag on a button click. I see the tag firing in GTM but I can’t find the pageview under pages. I plan to use this in a funnel. Have a look at the tag configuration I attached. I could really use some help – I’m stuck and I can’t find… Read more

“Hey there, I’m currently trying to send custom events to Google Analytics via JavaScript from within my SPA. I’ve successfully registered ‘meal’ and ‘food’ as custom definitions in the Configure menu of my Google Analytics. I’m now hoping to create a Report using these custom events for analysis. Ideally, I would wish to see all data in a format… Read more

“Hey folks, has anyone moved over from Universal Analytics to GA4 and noticed something odd with your custom event counts? I’ve kept my triggers from GTM the same, so I’m a bit puzzled as to why they don’t match up? I get that session counts can vary between GA4 and UA but shouldn’t the custom events be the same if the tags and triggers are? Any ideas?”

Based on your situation, merging to ‘the beast’ seems like a practical choice. You could definitely streamline your operations instead of double-tagging and managing multiple standalones. However, it’d mean you’d need to invest time in training your teams on GA4 and possibly to manage permissions if there’s a way. You’ll need an expert view to… Read more

This discrepancy may be due to sessions that are counted in multiple channels. For example, during a single session, a user might arrive via organic search, then return direct within a short time period. In Google Analytics this can be considered as one session, but two channel interactions. Therefore, when you add up the channels individually, it… Read more