Google Analytics 4 (GA4) properties and webstreams can’t be created solely by using the Analytics Data API. The API doesn’t allow the creation of these resources, it is designed for querying and returning Google Analytics data. Here is what each one is designed for: GA4 properties are used for unifying data sources and aligning metrics. On the… Read more

Alright, let’s crack this.

So, in your case, you got two options. First, you can use Google’s built-in listener for GA4 analytics. This will automatically capture and send events like a ‘video_start’ to GA4 right when they happen (neat, huh?). But one downside with auto-mode is that you can’t customize the events or add any specific… Read more

A core token is used as a unit of measurement in Google Analytics 4 (GA4) to limit the amount of data that a single entity can use in a day. As of now, Google has set the daily limit of core tokens per GA4 property at 5,000 tokens. Please note that each GA4 ‘Property’ refers to the specific set of data from a particular source, such as a mobile… Read more

It’s possible that the code is working correctly, and only showing accounts that are associated with your GA4 Admin. It might be that only one of your GA4 accounts is registered with the GA4 Admin and the others are not. Another possibility is that your query only has clearance to see a certain number of accounts and not others. Alternatively, it… Read more

Yes, a custom GA4 event can technically carry revenue data, but there are important nuances to keep in mind. GA4 is a bit less straightforward when it comes to eCommerce tracking compared to Universal Analytics. While you can send custom parameters with any event in GA4, they won’t automatically be treated as conversions or include monetary value… Read more

Hey, did you notice that the Google Analytics 4 API doesn’t include the ‘location’ dimension for the real time metrics? I was wondering, is any trick to pull out latitude and longitude data using this API? And do you know if they’re planning to add this feature before they shut down Universal Analytics?

Hey there! I’m working on a project where I need to pull together a list of all ‘Analytics accounts’ and their associated property_id in Google Analytics. This went swimmingly when I was using the Google Analytics API V3 (Universal Analytics). However, things are a bit sticky with the Google Analytics 4 API.

I followed the instructions here:… Read more

So, Google Analytics UA properties aren’t going to gather events anymore from July 1st ’cause we’re all switching to GA4, right? Now, I’ve got these custom events set up using the old school UA site method, window.ga. What’s going to happen to these when I try to use them in the browser after the big switch? Are we talking Javascript errors here?

It seems like you’re doing everything correctly according to the steps you’ve provided. However, you’re still encountering issues with email sessions showing up in your GA4 reports even though you’ve set up your segment to exclude them. This could possibly be a glitch or error with GA4 itself, or there might be a subtle issue in the way you’re… Read more