As of now, Google Analytics 4 (GA4) does not officially support data import like Universal Analytics (GA3) did. Data imports were a feature in Universal Analytics that allowed you to join the data generated by GA with other data sets. But in GA4, there isn’t a one-to-one feature that replicates this. Nonetheless, GA4 provides opportunities for… Read more

As a frontend developer, you might be trying to navigate Google’s GA4 switch-over and it certainly comes with its puzzling moments. You’re right in your understanding of having to set up a GA4 property and link it to UA – it’s the first step and generally a simple undertaking.

You’re not wrong to wonder about the gtag and UA-ZZZ. It’s important… Read more

The difference between GA1.2 and GA1.1 isn’t related to GA4 and UA, but reflects the structure of the _ga cookie used by Google Analytics in general. Generally, GA1.2 or GA1.1 refers to the domain depth, not the version of Google Analytics. This essentially means the number of domains under the main domain where the cookie is active. But if you’re… Read more

You’re using GA4 and you’re noticing some peculiar things when generating reports with different date filters. Your event counts change depending on whether you filter by half a month, a full month or one and a half months – it’s weird, right? This could be because these reports are heavily sampled – they’re giving you a snapshot based on just… Read more

Hey there, I’ve been dabbling with GTM and GA4 recently, and in one of the lessons, I stumbled upon a nifty little thing called dataLayer, which you push to collect userId in GTM. I’ve got the gist of it but when the tutor mentioned swapping out the default userId with the actual one (highlighted in the tutorial), I was left scratching my head.…

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Hey there, I’m working with ColdFusion and trying to switch our code to use data from GA4 instead of UA. Problem is, I can’t figure out how to give you a simplified example without sharing sensitive info.

Here’s what my JSON looks…

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This discrepancy might arise from the differences in how UA and GA4 handle and interpret data. UA is session-based while GA4 is event-based. GA4 does not automatically remove bots and spiders from the data, while UA does. This could potentially inflate your user count significantly in GA4.

Furthermore, GA4 handles new users differently than UA.… Read more

So, we’re working with an iframe on an antiquated CMS and we’re trying to make form-fill conversions work with GA4. Can we make it so that when the iframe div changes, a conversion event occurs? Like, when a form is filled out and submitted, the parent div then shows a message that reads “Thanks for submitting your contact us submission”. Could we… Read more

This kind of issue usually boils down to some kind of discrepancy between what’s happening in preview mode versus the live site. You might be running into some sort of conflict with your trigger. Check whether you’ve set your trigger to fire on all pages or just some pages. Also, it’s possible that there’s a problem with the event itself, for… Read more

Let’s break down the task we need to accomplish. The “AnalyticsService” will be receiving the slug of a book and it needs to communicate with Google Analytics to get the view count. For this, you will have to use the Google Analytics Reporting API v4.

When you start creating your AnalyticsService, you will need to first initialize a service… Read more