Sure thing! I think you might have better luck using sessionDefaultChannelGrouping instead of defaultChannelGrouping. This guidance comes from Google Analytics 4’s migration guides, which suggests the use of sessionDefaultChannelGrouping in GA4, much like how we used ga:channelGrouping in Universal Analytics.

Here’s the thing to note though: defau… Read more

So, here’s the rundown. I’m dispatching a custom event (“ebook”) with some added parameters (“titolo”) over to GA4. After that’s all set up, I’m making sure these parameters are marked as a Custom Dimension in the GA User Interface.

I’m sending out the event from my own website using a bit of code that looks like this:

function…

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It appears the code is expecting a GoogleAnalyticsDataV1betaNumericValue instance in the ‘value’ field of numeric_filter, not a string or integer as currently passed (‘10000’).

Take a look at the JSON equivalent provided, the value is an object:
`
“value”: {
“int64Value”: “10000”
}
`
Translating this to PHP, it likely expects an equivalent… Read more

Sure thing! The difference you’re seeing might be because UA and GA4 measure things differently. For instance, GA4 only registers single page app movements when you set them up, and treats multiple interactions in one ‘session’ as separate events. This might make it look like there are fewer pageviews or users in GA4. You’d have to check your… Read more

In Google Analytics 4 (GA4), some of the parameters like page_path are no longer sent automatically like they used to be in the previous Universal Analytics version. You’ll find that GA4 captures page_location by default which holds the full URL (including query parameters) of the page where the event was captured. You’ll need to implement custom… Read more

Google’s Terms of Service actually prohibit directly exporting personally identifiable information (like raw cookie data) from Google Analytics, so you can’t directly transfer this data into a public Data Management Platform (DMP). Instead, you can use Google’s own data activation tools or consider indirect methods such as exporting aggregated… Read more

It sounds like somehow the parameters of ‘item_category’ have become unassociated with your reports. There may have been an update or change in your system setup which could have caused this issue. I would suggest reiterating the entire process of setting up ‘item_category’ parameters again, as they might not have been properly established or they… Read more

Yo, I’ve got this little problem here that’s really bugging me, and I was thinking maybe one of you wizards could help me out. I’m doing a thing with the GA4 Configuration tag, right? But something’s off. The fields that have been set in it keep giving me these pesky undefined values when the tag gets fired. Weird, huh?

Now check this out -… Read more

It seems like you’re facing a timing issue where the data layer is pushed after the GA4 tag is fired, which subsequently leaves an empty parameter in your custom event. To overcome this, you may want to reconsider the trigger for your tag to ensure the necessary data layer variable is available before the tag fires – for instance, you could delay… Read more

Hey there, I’m grappling with getting GA4 set up for my online store and I’ve got a wee bit of a headache with the purchase tag. Oddly enough, some purchases aren’t logged correctly in GA4 – recorded twice or not at all. But when I peek into the Google Tag Manager’s Preview mode to test the tag, it’s cool as a cucumber.

Then there’s the curse of… Read more

I understand your confusion. Using the edit mode is currently the way to view custom reports in Google Analytics 4 (GA4). GA4 is designed as such that when you click on your customer report from the library, it takes you to the edit mode where you can review and modify your report. If you want to simply view the report, you can do so by first… Read more

Unfortunately, Google Analytics 4 (GA4) works a bit differently than its predecessor, wherein it is largely event-based. This means setting up Google Ads Conversion tracking in GA4 does require setting up events and subsequently marking them as conversions. Your Google Conversion ID remains crucial, however, it should be used in conjunction with… Read more