We’ve run into a bit of a puzzle here. The session number from GA4 for November, at 559,555, is way more than what we’re calculating from the BigQuery table, which is 468,991. A bit odd, right? We’re leaning more towards BigQuery’s number as it aligns better with our actual traffic and Google Analytics 360 data. A thing to note – we started n… Read more

So, I’ve been trying to adjust to this new GA4 Data API by Google, and hit a bit of a snag. Before on Universal Analytics API, I used to fetch daily total ad cost and ad clicks for a single view with an API request. Now when I try to do that using the advertiserAdCost and advertiserAdClicks metrics on the new system, I get this error message about… Read more

It seems you’re having some difficulty obtaining the total field from the GA4 API, despite it being easier to do so in GA3. The first thing to do is to ensure that the metrics you’re requesting support the total field. Not all metrics do, so it’s worth checking the GA4 documentation. There may be specific requests needed to pull the total field in… Read more

The GA4 custom insights feature processes data on a continuous basis, which is why you might be receiving early morning alerts. To get more accurate results, you might want to check the insights later in the day when all data has been processed. Unfortunately, you can’t customise when GA4 picks up data for daily insights. Whether daily or weekly… Read more

So, the whole umt_content query param thing? It’s not showing up in GA4 for our email links – bummer, right? I put “first user manual ad content” in the filters, and all it gives me is (not set) against the email links. Totally stumped here, folks. You know me, I’ve been reading every blog and article I can find, but nada. Got a screenshot right…

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In GA4, you can track custom parameters without pre-setting them in your admin console. You can simply send them along events, similar to what you were doing in Universal Analytics. But for them to appear in your GA4 reports, you will have to register these parameters in the event parameter section.

It sounds like you’re experiencing some strange discrepancies with your Google Ads data when adjusting your query dimensions. There could be a few reasons for this – perhaps there could be cache issues, or it’s possible that some data could be excluded due to aggregation thresholds. Also, not all data sources map one-to-one, so data between… Read more